What Are Local Listings?

What are local listings?

Local listings are the dozens of different websites the list local businesses. They range from the very well known such as Google Business and Yelp to the some what obscure like Tupalo and Judy's Book. There are also hundreds of smaller citation sites that get their information from one of the big 4 online data houses (Infogroup, Acxiom, Factual, and Neustar/Localeze).

So why is important to have accurate local listings?

The reason is that if you have inaccurate information about your business, people using these other sites may not be able to call you or stop by because they're looking at wrong information. In addition to that, Google may actually penalize your website's SEO if your Name, Address, and Phone number are not the same across the web.

What can be done?

There are several ways that you can go about fixing these issues.

  1. You can try to manually go out to every site and correct each listing, but this could take many, many hours.
  2. There are several companies that offer a quick fix. Pay them upwards of $500/year and they will instantly claim all of your listings and correct the information. This may sound good, however if you ever cancel with their service, everything will revert back to the way it was before they took over.
  3. You can utilize our product that will sync the information on many of the sites, correct the information at the data houses and if you ever cancel the service everything that has been fixed, will stay fixed.

We use the example that if you had a hole in your wall, the other guys will come in and hang a picture over it for you. If you ever stop paying, they come back and take their picture. With our Listing Distribution and Listing Sync product we actually come in and fix the hole in your wall.

What are my next steps?

You can click on the link at the bottom of this post to get our free online reputation report that will show you exactly how your business looks online. It will provide you with a letter grade based on how you compare to other businesses in your market space. That will tell you everything you need to know about whether or not your business needs to fix their local listings.

We have also included this short video below to explain a little more about the importance of local listings.

 

Get your FREE REPORT Now!

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