Below is a partial list of the more common terms that you will see mentioned throughout many of our upcoming blog posts. Since we realize that this may be your first exposure to some of these terms, we thought a definition of them would be appropriate.
This list is certainly not complete and is only the top 10 terms that you may see on this site so if there are any terms that you see in future posts and don't understand, please let us know.
SEO - Stands for Search Engine Optimization which means to enhance your website to perform better in organic search results for providers like Google, Yahoo, Ask, and Bing.
SEM - Stands for Search Engine Marketing which can and usually is done in conjunction with SEO. While we won't be discussing SEM too much in this blog, it is good to know the difference. SEM is the marketing of a website through paid advertising. There are several out there, but the most well-known is Google Ad-words. These are the ads at the top of the list when you search for most things on Google.
Keywords - These are words that people would use to search for your company, product, or service. They can be individual words or short tail and long tail phrases. An example of short tail would be "web design" and long tail would be "web design for small businesses in Houston". While short tail keywords typically have more volume of searches, they will also have more competition.
Content Marketing - The marketing of your website through generating new and unique information for the internet and is usually a part of SEO. This can be in the form of articles, white papers, blog, etc. In all cases you need to incorporate the keywords that you are targeting consistently to increase your ranking.
Backlinks - These are links on other websites or social media that link back to your website when they are clicked. While Google has tried to down play these recently in the media, they are still very important to the ranking of your site. The quantity and quality are considered in your ranking. You also need to make sure that the link uses your keywords as the anchor text.
Anchor Text - This is the text that is highlighted and is a clickable link to another URL. If I wanted to tell people to "contact us" for example, this will take you to our Contact Us page if you click it.
URL - This stands for Uniform Resource Locator. It is basically the unique address for every page of content located on the internet. Typically referred to as just "web address"
Mobile Friendly - This is the term used to describe whether or not a website has a mobile version be it a responsive design or a mobile optimized design is not distinguished. As the number of searches on mobile devices has now surpassed desktop and laptop computers, this is the most important thing for you to consider. If you are starting a new site or updating an old site, you need to make sure that it is mobile friendly.
Responsive Web Design - This is a specific web design that uses percentages of width instead of set pixel widths in the code. What this does is automatically adjusts the website to whatever the screen width is on the device looking at it. This site is a responsive design. If you are on a phone or tablet, just rotate your device and you will see that it adjust to the full width.
Mobile Optimized Web Design - Different from responsive design, mobile optimized is coded so that there are three or four different versions of your website. Depending on the width of the devices screen it will serve up the version that will fit best. Of the two design types, responsive is what Google prefers, but having a site that is not mobile friendly will hurt your rankings.